PERSPECTIVES

Insights

Short observations from client work: what held up, what needed a simpler design, and what we would do again.

The useful insight is usually smaller than the first workshop suggested.

Most projects start with a wide brief. The work gets better when that brief is cut down to the few decisions that change how a team spends its week.

We write these notes so the next engagement starts from what already proved itself, not from a fresh set of slogans.