PERSPECTIVES

AI & Business

Where AI earns its place in the business, and where a clearer process still matters more than a model.

If the process is unclear, a model will only make the confusion faster.

AI is worth adding when a step is repetitive, the input is already captured, and a person can still review the result.

It is the wrong tool when the organisation has not agreed what a good outcome looks like. In that case the first job is the process, not the model.